We Made A Better Ecosystem For Foster & Kinship Families
Foster Source is a leading nonprofit that assists foster and kinship families to raise healthier non-traditional families while healing addressing trauma. We expanded their reach to connect with the Latino community.
Market Study, Translation, Social Media Marketing, Google Grants
Our strategy of doing more than translating is well-understood through a project like Foster Source. While a custom website translation helps their audience connect with the brand, it’s front-end marketing that has helped transform the organization.
1. Market Study
We interviewed key stakeholders from case
workers to recurring donors to help Foster Source connect deeper with its audience. Our final deliverable was a 40 page campaign guide to forcast their upcoming year.
2. Google Grants
Auditing the Google Grants account of Foster Source, we created a multilingual strategy to optimize their account towards more valuable conversions like class signups.
3. Social Media Outreach
We created a child brand for Foster Source to reach the Latino community. Apoyo Para Las Nuevas Familias (help for new families) features culturally relevant language and imagery. Using social media, this page worked as a lead generation tool to direct families to the website.
Behind The Scenes
We designed several different translation toggles to create an on-brand user experience
The original machine translation of Foster Source’s mission statement said “Half of parents stop smoking in the first year. Foster Source is here to change that.” Foster Source’s real mission statement doesn’t encourage Foster Parents to smoke. Good thing we’re bilingual.
Fully-translated website and multilingual infastructure.
The Spanish social media brand APLNF uses relative stock photography and bright colors to address culturally relevant concerns and drive conversions.
Optimizing Foster Source’s Google Grant account led to an increase in
month-over-month traffic and conversions.
We increased website clicks by 243% through Google Grants optimization.
Within two months on Facebook, we grew the APLNF page to 332 followers from 0.
3 months into our campaign, there was an 851% increase of Spanish website visitors.